We chose to start the pilot with one partner to enable fast iteration, where we will learn about ‘stages of the funnel’. We launched a limited pilot in the US and UK that routes a fraction of potential leads signing up for a trial. Our intent is to better match customers with partners, where we can ask a few basic questions and ensure that partners receive highly qualified leads. We already have significant traffic of SMB customers on Microsoft websites looking for business application solutions. We do have an existing system for passing leads to partners, but I suspect we all agree this could be improved. Our vision is that Microsoft should do more in helping drive growth for partners! We recognize that most sales comes from marketing efforts led by partners, and expect that will continue, but aspire to accelerate growth further.
I greatly value the BC partner community and will do my best to share where we are with this project:
I’ve seen threads on social media where partners have noticed changes and have questions. In February we started a pilot exploring how we can optimize the customer experience of those coming to Microsoft assets (e.g.
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